Klaviyo
Agents

Rethinking Software Design Principles for Agent Product Development

Our short summary of Klaviyo’s engineering write-up. The full story, with all the detail, is on their blog.

Read the full write-up on klaviyo.tech (opens in a new tab)

Problem

Marketers need to create large volumes of multi‑channel campaign content that manual teams cannot produce fast enough.

Solution

Klaviyo built Composer, an AI‑driven agent that takes natural‑language prompts, runs parallel generator agents, and outputs schema‑validated, platform‑aware, data‑grounded content for email, SMS, push and WhatsApp.

Want the architecture, code and numbers? They’re in the original post.

Read the full write-up on klaviyo.tech (opens in a new tab)

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