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From Scoring to Spelling: Rebuilding Ads Retrieval at Instacart
Our short summary of Instacart’s engineering write-up. The full story, with all the detail, is on their blog.
Read the full write-up on tech.instacart.com (opens in a new tab)Problem
Users saw irrelevant ads, hurting shopping flow.
Solution
They replaced a scoring model with a generative transformer that predicts the next product token in a shopping session, improving contextual relevance.
Want the architecture, code and numbers? They’re in the original post.
Read the full write-up on tech.instacart.com (opens in a new tab)
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