Ads
Making Ads Count: Using MMoE and Auxiliary Tasks to Better Connect Buyers & Sellers
Our short summary of Etsy’s engineering write-up. The full story, with all the detail, is on their blog.
Read the full write-up on etsy.com (opens in a new tab)Problem
Buyers struggled to find the right items and sellers couldn’t reach interested customers.
Solution
They added a Multigate Mixture of Experts architecture and used add‑to‑cart events as an extra training signal to better predict purchase intent and rank ads.
Want the architecture, code and numbers? They’re in the original post.
Read the full write-up on etsy.com (opens in a new tab)
Zendesk