Recommendations
Scaling Personalized Marketing for Multi-Tenant Commerce Platforms
Our short summary of Instacart’s engineering write-up. The full story, with all the detail, is on their blog.
Read the full write-up on tech.instacart.com (opens in a new tab)Problem
Retailers needed personalized marketing that kept their brand separate from Instacart’s system
Solution
Instacart added a per‑retailer workspace in a third‑party marketing platform, automating provisioning and isolating data, templates, and settings
Want the architecture, code and numbers? They’re in the original post.
Read the full write-up on tech.instacart.com (opens in a new tab)