Expedia
Cost and speed

The Most Expensive Milliseconds Are Unmeasured

Our short summary of Expedia’s engineering write-up. The full story, with all the detail, is on their blog.

Read the full write-up on medium.com (opens in a new tab)

Problem

Users felt login screens were slow, eroding trust without obvious errors.

Solution

They created a new metric, Native Time to Interactive (NTTI), to measure when key screen components load and become usable, turning performance into a first‑class signal.

Want the architecture, code and numbers? They’re in the original post.

Read the full write-up on medium.com (opens in a new tab)

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